We don’t add AI.
We apply leverage.

From processes to decisions, we enable AI where the impact matters.

Trusted by industry leaders

AI
iseverywhere,butoutcomesarerare.Fewerthan1%ofAIinitiativesreachmaturity.Mostgetstuckinpilots,toolswithoutgoals,orinnovationwithoutimpact.
Why?BecauseAIisoftenboltedontowhat’sbroken:Messydata.Overlappingprocesses.Unclearownership.
Weworkwithinthatgap.How?Wedon’tsellAI.Weaskthe
rightquestions,pairboldideaswithpracticaldesign,andturnexperimentationintomeasurableprogress.
AI
iseverywhere,butoutcomesarerare.Fewerthan1%ofAIinitiativesreachmaturity.Mostgetstuckinpilots,toolswithoutgoals,orinnovationwithoutimpact.
Why?BecauseAIisoftenboltedontowhat’sbroken:Messydata.Overlappingprocesses.Unclearownership.
Weworkwithinthatgap.How?Wedon’tsellAI.Weaskthe
rightquestions,pairboldideaswithpracticaldesign,andturnexperimentationintomeasurableprogress.
AI
iseverywhere,butoutcomesarerare.Fewerthan1%ofAIinitiativesreachmaturity.Mostgetstuckinpilots,toolswithoutgoals,orinnovationwithoutimpact.
Why?BecauseAIisoftenboltedontowhat’sbroken:Messydata.Overlappingprocesses.Unclearownership.
Weworkwithinthatgap.How?Wedon’tsellAI.Weaskthe
rightquestions,pairboldideaswithpracticaldesign,andturnexperimentationintomeasurableprogress.

Consulting

We start where most avoid the effort

Before code, before models, before tools, we run strategic sessions that trace decisions, track how information flows, and expose hidden processes. We deliver a prioritized, validated, and actionable map of where AI can act and where it shouldn’t.

AI-enabled products

We embed AI directly into products

We integrate intelligence into workflows and user interactions, supporting decisions, personalization, and real-time adaptation.

Not as an add-on, but as part of how the product behaves, delivering production-ready, user-validated AI capabilities.

AI-enabled products

We embed AI directly into products

We integrate intelligence into workflows and user interactions, supporting decisions, personalization, and real-time adaptation.

Not as an add-on, but as part of how the product behaves, delivering production-ready, user-validated AI capabilities.

Legacy modernization

We accelerate systems without rewrites

We modernize legacy foundations that slows development and innovation. AI-assisted tools reduce technical debt, help evolve architecture deliberately, and speed up delivery without destabilizing the core.

Legacy modernization

We accelerate systems without rewrites

We modernize legacy foundations that slows development and innovation. AI-assisted tools reduce technical debt, help evolve architecture deliberately, and speed up delivery without destabilizing the core.

Workflow optimization

We optimize work where it slow down

We analyze processes end to end, surface hidden delays and bottlenecks, and apply AI to improve flow.

Workflow optimization

We optimize work where it slow down

We analyze processes end to end, surface hidden delays and bottlenecks, and apply AI to improve flow.

What we actually do

AI-enabled products

We integrate intelligence into workflows and user interactions, supporting decisions, personalization, and real-time adaptation.

12

12

days

Approximate time

AI fit workshops

Customer journey mapping

AI opportunity exploration

UX prototyping + AI POC

Production planning

Legacy modernization

We help modernize the technical core—legacy code, data pipelines, and integrations, using AI-assisted tools and custom IT integrations.

6

6

days

Approximate time

System audit and assessment

Risk and impact mapping

AI-assisted modernization options

Target architecture and roadmap

AI POC planning

Workflow optimization

We analyze processes end to end, surface hidden delays and bottlenecks, and apply AI to improve flow.

8

8

days

Approximate time

AI fit workshops

Service blueprint mapping

ROI prioiritisation

AI POC

Production planning

AI-enabled products

We integrate intelligence into workflows and user interactions, supporting decisions, personalization, and real-time adaptation.

12

12

days

Approximate time

AI fit workshops

Customer journey mapping

AI opportunity exploration

UX prototyping + AI POC

Production planning

Legacy modernization

We help modernize the technical core—legacy code, data pipelines, and integrations, using AI-assisted tools and custom IT integrations.

6

6

days

Approximate time

System audit and assessment

Risk and impact mapping

AI-assisted modernization options

Target architecture and roadmap

AI POC planning

Workflow optimization

We analyze processes end to end, surface hidden delays and bottlenecks, and apply AI to improve flow.

8

8

days

Approximate time

AI fit workshops

Service blueprint mapping

ROI prioiritisation

AI POC

Production planning

Why our claims work

We question before we build

We investigate why something is requested and whether it should be built at all. We find clarity before making a decision and evidence before taking action.

We question before we build

We investigate why something is requested and whether it should be built at all. We find clarity before making a decision and evidence before taking action.

We apply AI, not just add it

We don’t layer AI on top of broken processes. We identify leverage points and integrate intelligence where it makes an impact.

We apply AI, not just add it

We don’t layer AI on top of broken processes. We identify leverage points and integrate intelligence where it makes an impact.

We build for real environments

We work with regulatory and operational constraints, not around them. As a result, AI is deployed directly into production systems.

We build for real environments

We work with regulatory and operational constraints, not around them. As a result, AI is deployed directly into production systems.

One accountable team

We establish clear responsibility from start to production: strategy, UX, engineering, and AI all work together.

Meet the team

Meet the team

Mark Mineheart

CTO, Head of AI Lab

Mikhail Tuzin

Solution Architect

Karina Kashuba

Head of Digital Experience

Anton Karzhavin

AI Solution Consultant

Proof lives in production

"Data platform modernization with AI-driven transformation governance."

28,000+

28,000+

legacy rules converted

120

120

interruption of daily operations

"Reduction in rework:
establishing governed AI engineering at scale."

-0%

-0%

reduction in release
rework cycles

0%

0%

of engineering
teams aligned

"Faster dashboard configuration through natural-language AI automation."

~0%

~0%

reduction in
configuration time

0%

0%

of dashboard
queries automated

"From fragmented broker operations to a defined AI-enabled target mode."

0%

0%

workflows defined

0+

0+

external systems mapped

Addressing your questions

What does the investigation phase do?

Maps real workflows, uncovers bottlenecks, and identifies where AI can deliver impact.

How long does the investigation phase take?

Typically 1–3 weeks, depending on scope and complexity.

Do you work under NDA?

Yes. Confidentiality is standard.

Who should participate in the workshops?

Decision-makers, product owners, operations, and system stakeholders.

What if we already have AI initiatives in progress?

We help evaluate and scale what works, and redesign what doesn’t

Do you implement after the investigation?

Yes, the same team will guide the process of carrying your solution into production.

What is agentic AI in your approach?

AI that acts across systems rather than just providing responses

Addressing your questions

What does the investigation phase do?

Maps real workflows, uncovers bottlenecks, and identifies where AI can deliver impact.

How long does the investigation phase take?

Typically 1–3 weeks, depending on scope and complexity.

Do you work under NDA?

Yes. Confidentiality is standard.

Who should participate in the workshops?

Decision-makers, product owners, operations, and system stakeholders.

What if we already have AI initiatives in progress?

We help evaluate and scale what works, and redesign what doesn’t

Do you implement after the investigation?

Yes, the same team will guide the process of carrying your solution into production.

What is agentic AI in your approach?

AI that acts across systems rather than just providing responses

Addressing your questions

What does the investigation phase do?

Maps real workflows, uncovers bottlenecks, and identifies where AI can deliver impact.

How long does the investigation phase take?

Typically 1–3 weeks, depending on scope and complexity.

Do you work under NDA?

Yes. Confidentiality is standard.

Who should participate in the workshops?

Decision-makers, product owners, operations, and system stakeholders.

What if we already have AI initiatives in progress?

We help evaluate and scale what works, and redesign what doesn’t

Do you implement after the investigation?

Yes, the same team will guide the process of carrying your solution into production.

What is agentic AI in your approach?

AI that acts across systems rather than just providing responses

"AI should remove structural friction, not introduce another layer of complexity. If it doesn't make the decision-making process in your company easier, it’s just sophisticated noise. Our job is to make intelligence useful, not just for show."

Potter Alvarado

Lead AI Engineer at EffectiveSoft

Isn’t it time your AI stopped being a question mark?